Google Analytics

Image Click Tracking with Google Analytics Events

joe.price's picture

I recently wrote a short article about Tracking Form Submissions with Google Analytics Events that focused on one particular use case of event tracking. A client of mine wanted to begin tracking image clicks on their site and I thought I'd share what we did.

The question was, how many times is a particular linked image clicked? Google Analytics automatically tracks the page views on each end of the link, but it doesn't show if they got they there by clicking on a slideshow graphic or other promotional image you might be displaying.

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Tracking Form Submissions with Google Analytics Events

joe.price's picture

Google Analytics can be customized to track just about anything on your site.

Google Analytics Event Tracking is a method available in the ga.js tracking code that you can use to record user interaction with website elements, such as a Flash-driven menu system.

With ga.js, you would commonly apply Event Tracking to:

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